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Yeah, I know what you mean, it is warned in advance that the book holds a loose blog format but even still take a look at Tony Fish’s site to see he can’t spell. I like the irony that an author can’t spell.
There are some great ideas and insights in the book but I felt there was too much emphasis on AJAX in comparison to the one mention of battery consumption, what’s the point of a funky browser widget if it drains the battery life and leaves the phone useless?
Payments don’t get mentioned till around 50 pages in, XHTML doesn’t get talked about till around page 90. XHTML is core to the mobile web and without payments what’s the point?
I totally agree that it needed a good editor to go through it prior to releasing it to print.
A few points in it are out of date now, I suppose that’s just something to deal with, mobile is moving pretty fast so it’s to be expected.
I lost count of how many references there were to ‘thus’ and ‘disruptive’ - the term disruptive media makes me laugh, mobile is not disruptive, it’s not to blame for the breakdown of the old regime of push media, only push media itself is to blame for that.
I think Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK sums it up well:
“You are not going to agree with it all, but it will challenge your own thinking”
I didn’t agree with it all but I did challenge my thinking and make me view things from angles I’d not seen before. For that I’m pleased I read it.
July 9th, 2007 at 9:59 am
Yes - its awful. As though it’s been written by a lunatic or something in about 4 days.
July 13th, 2007 at 2:12 am
Elaborate.
July 13th, 2007 at 3:38 pm
There’s some interesting ideas in there but its been written at speed, is pretty badly structured and would have benefited from a good editor.
July 13th, 2007 at 6:03 pm
Yeah, I know what you mean, it is warned in advance that the book holds a loose blog format but even still take a look at Tony Fish’s site to see he can’t spell. I like the irony that an author can’t spell.
There are some great ideas and insights in the book but I felt there was too much emphasis on AJAX in comparison to the one mention of battery consumption, what’s the point of a funky browser widget if it drains the battery life and leaves the phone useless?
Payments don’t get mentioned till around 50 pages in, XHTML doesn’t get talked about till around page 90. XHTML is core to the mobile web and without payments what’s the point?
I totally agree that it needed a good editor to go through it prior to releasing it to print.
A few points in it are out of date now, I suppose that’s just something to deal with, mobile is moving pretty fast so it’s to be expected.
I lost count of how many references there were to ‘thus’ and ‘disruptive’ - the term disruptive media makes me laugh, mobile is not disruptive, it’s not to blame for the breakdown of the old regime of push media, only push media itself is to blame for that.
I think Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK sums it up well:
“You are not going to agree with it all, but it will challenge your own thinking”
I didn’t agree with it all but I did challenge my thinking and make me view things from angles I’d not seen before. For that I’m pleased I read it.