Mobile Internet SEO
And those duplicate content issues….

I was taking a lazy Sunday stroll around the Mobile Web looking for a little design inspiration, Google Mobile is always a good starting point so I searched for ‘ringtones’ and opted for the mobile web results, WOW, we’re first!
I’ve had a few emails recently regarding Mobile SEO and potential duplicate content issues and this confirmation from the results indicates my theories can’t be too wrong.
Every download available on our WAP site has a page on the full web site too, our web and WAP sites are separate entities, the WAP site has it’s own Google site map and multi-renders the markup used thanks to the awesome WALL4PHP.
If a duplicate content filter was in use between the regular desktop and mobile internet we’d not be listed as well as we are on either side of the results.
These are the Google results from the UK and the WAP results above are from the mobile web search so there are limiting factors here but nothing that looks or feels like a duplicate content filter.
I wanted to publish this to part share my excitement and to let other site owners know that if you’re holding back on going mobile because of SEO fears you can relax and start planning your killer mobi site instead!
Just remember to get a mobile site map, this way you’re telling the engines which version is which so they’ll understand you’re not cloaking or duplicating content in a dark way.

May 20th, 2007 at 5:05 pm
Hi Andy
Just a quick note; where do you access those screen shots of the mobile screens?
These would be idea for capturing some shots for a project I’m working on.
Cheers
Robin
May 20th, 2007 at 6:20 pm
Robin: The mobile screens are taken from the ready.mobi check. There are some companies providing preview emulators for more mobile devices like http://mobilerunner.wap3.net/emu_wap3/p/wap3/ or http://www1.sevenval.de/mobile/index.php?id=40&L=1 but these ain’t free.
Andy: Awesome article - as usual
thanks a lot!