Image ads on mobile
Seems image ads are making news today in Mobile, AdMob send out a mail saying image ads are ‘go’ from early next week and Google are launching them too according to Fierce.
AdMOb:
As part of our ongoing commitment to deliver optimal performance for our advertisers and publishers, we are excited to announce an enhancement to AdMob Text Link Ads. Beginning early next week, we will allow advertisers the option of adding an image to their Text Link Ads. Images drive user engagement by helping advertisers better communicate their message. Early testing indicates improvements in ad performance when an image accompanies a text call to action.
Google:
Web services giant Google announced the launch of mobile image ads, a new version of its AdWords flagship advertising product redesigned to fit on device screens. According to Google, the ads essentially reformat its standard image ads for desktop web pages–each mobile image ad is keyword-targeted, priced on a cost-per-click basis and linked to a mobile web page. Google added it will only show one image ad per mobile page, promising publishers the choice to show text ads, image ads or a mix of both, with Google dynamically returning the ad it expects to perform best. Mobile image ads are now available in the U.S., U.K., Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia and Spain markets.
Seems like good news that things are moving forward like this but let’s be honest image ads are a bit 1997 ain’t they?