

Mobile Web 2.0 and Monetizing the Mobile Internet
Informa Telecoms & Media - Conference & Exhibition
The Only European Event Dedicated 100% to Mobile Web 2.0
18th and 19th September 2007, Lord’s Cricket Ground, London, UK
Mobile Web 2.0, which capitalizes on mobility and harnesses collective intelligence, is fast gaining traction with mobile network operators as a way to drive differentiation and enhance user experience. Advances in operating systems, browser technology, and user interface have enabled high profile Mobile-Web deals. With high interest from operators on all continents and increased data usage, Mobile Web 2.0 is poised to alter the way people interact with their phone and their world.
In this 2 day conference, experts from across the ecosystem will meet to discuss strategies for overcoming challenges, including fragmentation, user experience and undefined business models to effectively monetize Mobile Web 2.0.
REGISTRATION HOTLINE
+44 (0) 20 7017 5506
www.informatm.com/mobileweb

Mobile Web 2.0 by Ajit Jaokar and Tony Fish
The Innovator’s Guide to Developing and Marketing Next Generation Wireless / Mobile Applications
Examine the impact of Mobile Web 2.0 on traditional mobile and web business models:
Interaction of web, mobile, media, broadcast and telecom Spheres.
Discover what services will bring Mobile Web 2.0 to life for the mass market.
Discuss how user interface strategies and widgets facilitate discoverability
Determine market demand for mobile communities across global markets and demographic segments and understand how to capture target audiences
Pool experiences of existing challenges to user experience and drive browser and device solutions
Mobilise the Long-Tail Enable the Move of Web 2.0
Applications to Mobile Determine who will own the user’s digital footprint
Agenda Developed with Expert Advisor Panel:
Prof Ed Candy, Technology Director
Hutchinson Three
Ajit Jaokar, Author of Mobile Web 2.0
Future Text
Daniel Appelquist, Senior Technology Strategist
Vodafone / Mobile Monday London
Tomi Ahonen, Author and 3G consultant
www.tomiahonen.com
Mark Newman
CMO Global Services
Ken Blakeslee
Web Mobility Ventures
Tony Fish, Author of Mobile Web 2.0
Future Text
Jeff Barr, Senior Manager of Web Services Evangelism
Amazon
Kennet Radne, SVP Products and Services
TeliaSonera
Dr. Ingo Schneider, VP Consumer Product Marketing
T-Mobile International
Mitch Lazar, VP Business Development, Europe
Yahoo!
Mike Short, VP Research and Development
O2 Group
Kaj Haggman, Co-founder
Widsets
Nicholas Wheeler, Managing Director
ITN On
Martin Duval
Director Social Media & Entertainment
Director of the “Orange Start-Up Program”
Orange
Rakesh Mahajan, Director of Mobility
BT Global Services
Mark Bole, CEO
Shozu
Atakan Cetinsoy, VP Business Products
MyStrands
Alfie Dennen, Co-founder
MoblogUK
Mark Curtis, CEO
Flirtomatic

Informa Telecoms Mobile Web 2.0 Event is sponsored by dotMobi.
REGISTRATION HOTLINE
+44 (0) 20 7017 5506
www.informatm.com/mobileweb