Andy Moore

Hi, I’m Andy Moore. I’m a director of Palace Marketing Ltd, a mobile content and mobile Internet company I’ve part owned for five years now. While Palace is where my dedication lays I’m interested in and open to hear from those with exciting sites or projects they want to make mobile.

I’m a mobile web developer who’s been billing and deploying content to mobile phones since long before the whole dotMobi thing took off. I manage a library of over 35,000 mobile downloads and my platform has processed over a million downloads to handsets.

I’ve integrated premium SMS in over twenty countries with more programming interfaces than I care to remember and with Palace was the first merchant to go live with PayPal Mobile Checkout. I helped beta test the product for PayPal and we had out first paying customer with the mobile checkout 21 days before the API was officially released.

I was the first dotMobi Certified Mobile Web Developer and admit that it’s my only qualification, well it’s not if you’re counting the badge that says ‘I can swim 10m’ or my certificate for the time I did a parachute jump from 12,500 feet.

Yes, I dropped out of school. Mainly because my careers teacher told me I’d never get the career in radio I wanted. I spent nearly a decade proving him wrong.

I’d been doing stuff with mobiles for years and thought the developer certification was a good thing, there’s a few of us certified developers now but it’s cool to say I was the first.

I dig the whole concept of blogging and the personal empowerment it brings and earlier this year wrote a plugin for the popular blog platform WordPress. The plugin enables the mobilisation and monetisation of blogs and now manages the mobile versions of over a thousand mobile sites including mobhappy.com and startupsquad.com - I wrote the plugin as I’d added the words ‘I’m a mobile web developer’ to my site yet it didn’t render on a mobile, that made me as full of bullshit as many of the others out there claiming to be something but doing nothing to show it.

It was at that point I worked on the plugin and subsequently added the optional AdMob advertising, knowing a couple of the guys over at AdMob I pushed them a link to it and they loved it and gave it a push themselves with some PR. The plugin is now powering over a thousand mobile sites and the few with my mobile tracking system enabled are generating well over a million page views a month.

I wrote up a short bit of PHP to detect mobile phones some time back, this was republished by dev.mobi and is soon to be published in Cameron Moll’s book ‘Mobile Web Design’ - Cameron had the decency to ask if he could publish my work, many others haven’t and the last folks that used it on their software without any reference to me claim to be powering over half a million sites. While I’m a bit pissed there’s no credit there to me I definitely think I can say I’m doing my bit for the mobile web.

Before I started developing I was a broadcaster and Traffic Manager for commercial radio where I managed advertising campaigns for leading brands and grew the audiences of the air-shifts I presented. I’ve presented afternoon-drive and evening shows on a permanent basis and pretty much ever other shift as a swing jock.

I’d always wanted to do radio but after a few years had enough of the buy outs, management changes and general back stabbing and bitchiness that went with the territory. I’d worked my way to program management, had a great air-shift then ownership and senior management changed. I’d said a couple of things on air they didn’t like and I was pushed out for a cheaper presenter who’d read scripts and not say anything controversial. I had good listening figures and a good sponsor paying top rates but my face didn’t fit with the new boss.

I owe them a thanks really as getting out of radio as a career is one of the best things I’ve done. I do however miss the buzz of being on air and would enjoy the occasional show somewhere they don’t expect me to read cue-cards and sound excited about playing music I can’t stand.

A more formal cut and paste third part version:

Andy Moore is a director of Palace Marketing Ltd and a mobile web developer who’s been billing and deploying content to mobile phones for five years. He manages a library of over 35,000 mobile downloads, has integrated premium SMS in over twenty countries and with Palace was the first merchant to go live with PayPal Mobile Checkout.

Andy is the first dotMobi Certified Mobile Web Developer and recently wrote a plugin for the popular blog platform WordPress. The plugin enables the mobilisation and monetisation of blogs and now powers over a thousand mobile sites including mobhappy.com and startupsquad.com

Before he started developing Andy was a broadcaster and Traffic Manager for commercial radio where he managed advertising campaigns for leading brands and grew the audiences of the air-shifts he presented.